Field: Packaging

From a Dubai Favourite to a Global Icon.

A Brand Ready for Its Next Chapter

FiLLi had already earned its place in the UAE. Loyal queues, a signature product people loved, and a name that had become part of daily life. But the brand’s visual identity was anchored in its early years , and FiLLi’s ambitions had grown well beyond them. Adams came in not to disrupt what worked, but to evolve it deliberately.

We worked within the existing brand realities first, building trust and understanding the brand’s soul before leading the transformation it needed.

Built Around Saffron

Every design decision traced back to one thing: the Zafran chai that made FiLLi famous. The saffron flower became the cornerstone of the visual language, appearing in patterns, packaging and retail environments as a quiet, unmistakable signature. It gave the brand a root that felt both authentic and beautiful, something that could travel across cultures without losing its meaning.

Made for the World

As FiLLi prepared to open in the UK, the USA and Canada, the identity needed to perform in contexts far removed from its Dubai origins. The new logotype crafted in both English and Arabic was designed to radiate warmth and confidence across every surface, from a cup held at Sharjah Airport to a storefront in Houston. The FiLLi mascot brought personality and joy, giving the brand a face that connected instantly with new audiences.

FiLLi is now in 13 countries and still growing.

Over seven years of partnership, we helped shape a brand that moved from neighbourhood favourite to international name without ever losing the warmth that made it loved in the first place.

Today, FiLLi operates across the Middle East, South Asia, Europe, North America and beyond, with a consistent identity built to carry its story wherever it goes.

February 11, 2026

The Brand Behind India’s Favourite Cotton Home.

A Brand that Feels Like Home

Thoppia had a product worth believing in. Premium home furnishings in 100% pure cotton, made with genuine care for craft and material.

What it needed was a brand that could translate that belief into something a customer could feel before they ever touched the fabric.

Adams came in at the beginning and stayed through the years that followed, building the identity, shaping the communication, and helping Thoppia make the leap from physical retail to a fully functioning online brand with its own differentiator and community.

The Texture of Trust

Building a home furnishings brand is an exercise in intimacy. Customers are choosing something that will live in their most personal spaces: their bedrooms, their living rooms, the corners of their homes they retreat to. Every design decision, from the logo to the product photography brief to the tone of a caption, needed to carry warmth and confidence in equal measure. The brand language Adams developed for Thoppia was soft without being vague, refined without being cold.

Thoppia is now a brand people seek out, not just stumble upon.

With a devoted community and a product range that ships internationally, Thoppia evolved from a Bengaluru home furnishings business into a brand with its own loyal following. The years Adams spent building and managing the brand created something that now carries its own momentum. A business with a point of view, and customers who share it.

February 11, 2026

Four Decades of Trust, Refreshed for the Next Era.

A Legacy That Earned Its Refresh

Toyama had been building smart home and lighting control systems from its Bangalore factory since 1984. The same founding family, the same manufacturing floor, four decades of earned trust with India’s finest hotels and residential developers.

Taj Hotels. The Leela. Prestige Group. These aren’t clients you acquire without a genuine track record. But the brand carrying that legacy had not evolved alongside it.

Adams was brought in for a visual refresh that could honour the heritage while signalling that this company was absolutely ready for what came next.

Confidence Without Reinvention

A brand refresh for a company with this kind of history requires a particular discipline: change enough to feel contemporary, but never so much that you sever the trust built over forty years. The updated visual system for Toyama strikes that balance. Cleaner, more considered, more capable of representing the sophistication of the products behind it. The identity now feels as engineered as the hardware it represents.

Built to Live in Premium Spaces

Toyama’s products sit inside the homes and hotels where design is taken seriously. The brand needed to belong in those environments, to feel at home on the same page as Prestige Group presentations or Taj Hotels specifications. The refreshed identity gave Toyama that ease of presence: a visual language that is quiet, precise, and unmistakably high quality. Exactly what you want from a company whose job is to make technology invisible.

Toyama enters its next chapter with a brand that matches its ambition.

With thousands of homes automated, partnerships with India’s leading hospitality and real estate groups, and a proprietary technology ecosystem now extending across the country, Toyama is no longer just a legacy brand. It is a growing one. The visual refresh gave it the identity to say so.

February 11, 2026